Description

The Brand Lie

Why Most Branding Advice Doesn’t Work, and What Actually Does

Most branding advice sounds good, looks polished, and promises results, yet rarely delivers them.

The Brand Lie breaks down why.

This eBook exposes the common myths, surface-level strategies, and recycled advice that keep businesses invisible, misunderstood, or stuck, and replaces them with clear, practical insights rooted in how people actually perceive, trust, and choose brands.

This is not a design book.
It’s not a logo guide.
And it’s not theory for theory’s sake.

It’s a clear look at what really shapes credibility, positioning, and decision-making, and why most brands unknowingly get it wrong.

What You’ll Learn

• Why popular branding advice often fails in real-world markets

• How customers actually interpret brands (not how experts claim they do)

• The difference between looking established and being trusted

• What causes brands to blend in, even when they “do everything right”

• How to recognize and avoid false signals that damage credibility

• What actually works when clarity, trust, and alignment matter

Who This Is For

• Business owners questioning why their brand isn’t converting

• Founders who’ve invested in branding but didn’t see results

• Professionals tired of vague advice and buzzwords

• Teams who want clarity before redesigning, marketing, or scaling

What This Is Not

• Not a template pack

• Not a logo or design tutorial

• Not motivational fluff

• Not a “quick win” gimmick

This is insight, the kind most people don’t tell you.